Question 1

How does Inlights personalised email work?

Accepted Answer

Inlights generates a unique animated GIF or image for each recipient using their name and data. The image is delivered as a standard URL that you drop into your existing email template — no code changes, no API, no development required.

Question 2

Which CRM and ESP platforms does Inlights integrate with?

Accepted Answer

Inlights works with all major email platforms including Klaviyo, Emarsys, Bloomreach, Salesforce Marketing Cloud, Dotdigital, and any ESP that supports dynamic image URLs.

Question 3

Does Inlights require any development work?

Accepted Answer

No development is required. You simply add a personalised image URL to your existing email template. Our team handles everything — design, animation, and delivery.

Question 4

Is Inlights GDPR compliant?

Accepted Answer

Yes. Inlights is privacy by design. We do not store or process personal customer data. The personalisation happens at the point of image render using data already held by your CRM.

Question 5

What results can I expect from personalised email animations?

Accepted Answer

Our clients typically see significant uplifts in engagement and revenue. Boden achieved +65% engagement, Dr. Martens saw +345% ROI, and Halfords drove +72% revenue per email.

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