Love at First Open.
Half a second. That's all the attention an email gets before it's skipped. We make it count, for every customer, every time.
No development. No new platform.
Just personalised, animated heroes that get results.
Just ask Hotel Chocolat
£382k incremental revenue
“I’ve never seen gains like it in terms of engagement metrics (i.e. CTR was +65% in one of our campaigns) and also impact on opt-out (i.e. huge reductions).”
Nicholas Wilcox
Head of CRM, Boden
Delivered. Opened.Never noticed.
Every ignored email is money you already spent. Design, build, offer, all paid for, then skipped before a word is read. It isn't that your emails are bad. It's that they look like everyone else's. Here's why people skip, and what stops them.
What we do
Three words. Different. Noticed. Proven.
Everything else on this site is detail.
01
Different
One email goes out. Every customer gets their own animated hero, with their name, their team, their dog, their order moving on screen, built and checked before you press send. Nobody on your list gets the same one.
Personalised and animated. Nobody else does both.
02
Noticed
Your name and movement are the two things the brain can't ignore. Not a trick, biology. We build every email around that half-second, so it gets looked at before anyone decides whether to read it.
Noticed first. Read second. Skipped never.
03
Proven
Every campaign is measured against a control, not a hunch. If the lift isn't there, we keep working until it is. That's the commitment, in writing.
We don't stop until the numbers do.
Who it's for
Whatever your job title, the question is the same.
If you're the CMO
"Why does Meta cost 20% more this year to reach people already on my list?"
You own the audience. Stop paying rent on it. The list you already have is the cheapest growth you'll find, if the email they get was made for them.
If you run CRM or retention
"I've been given AI budget and a target. Now what?"
Your AI writes the email. We make sure people actually look at it, and we measure the lift against a control. We're the bit that hits the target.
If you run digital or ecommerce
"Can it go live without a dev ticket?"
Yes. It's one image link in the template you already have. Klaviyo, Braze, Emarsys, Bloomreach, Salesforce, all of them. First campaign in days, not quarters.
Why now
You've already won these customers. Why pay Meta to win them again?
They gave you their email address. You can reach them for free, any time. Yet Meta's automated campaigns now decide how much of your spend goes to those same people, you can't cap it, and the price of reaching them went up 20% this year. Meanwhile the email they do get looks like everyone else's.
You own the audience. Stop paying rent on it. Two percent of a Meta budget makes every email different for every customer, measured against a control.
+20%
more to reach the same people on Meta this year, before the new UK location fee
<15%
of media spend goes to loyalty and retention. Down 29% since 2024.
£38
back for every £1 spent on email. Still the best-returning channel you own.
Sources: Meta CPM benchmarks 2026, Gartner CMO Spend Survey 2026, DMA UK.
The Science
Why names and movement win the half-second.
Your name is neurologically unique
The brain processes its own name through a privileged, automatic pathway — even unconsciously. It breaks through every filter that blocks everything else.
This is not a marketing trick. It is biology.
Movement triggers dopamine
Motion is detected by peripheral vision before conscious attention is directed. Your recipient sees it before they decide whether to engage. Animation creates a micro-moment of suspense — the brain's reward system fires.
Noticed the instant it opens.
The combined effect is multiplicative
Personalisation gives the brain a reason to care; animation makes sure it gets seen. A name alone gets filtered out; movement alone is just decoration. Together they fire two systems at once — the self-referential attention system and the peripheral motion detector — and the recipient cannot not look.
The recipient cannot not look.
"This is love at first open. And it's biology."
“I’ve never seen engagement like this in my entire career…”
Kathleen MacLean
Global Head of Customer Growth, Dr. Martens
“Inlights were great to work with. Proactive in making suggestions, quick at turning around assets and responsive when making amends. Additionally, adding the personalisation in our emails was seamless with no integration needed on our side.”
Luca Lasi
Head of CRM, Everton FC
“People used to pay attention to emails. Then every brand sent the same thing to everyone. We make each one for the person opening it, from the data you already have, with no developers and no new platform, and we measure it against a control. Twenty-five years in, and it still surprises people how simple it is.”
John Smith
Founder & CEO, Inlights.io
Brands whose customers fell in love with email again.
One animated hero per person, ready before the send, delivered through the CRM they already had. The kind of email people screenshot and send to their mates.
+50%
click-through
Nature's Menu
+345%
ROI uplift
Dr. Martens
+65%
click-through
Boden
+18%
subscriber retention
Tails.com
£382k
incremental revenue
Hotel Chocolat
“Our personalised welcome journey increased retention by 18%, moving the dials significantly on subscriber numbers.”
Jenna Eaton
CRM Manager, Tails.com