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About Inlights

We were the client first.

Before Inlights, we spent 20 years running ecommerce brands. We sent the welcome emails, chased the second order and checked the sales every morning. Inlights is what we wished we'd had.

Inside Colony Piccadilly in Manchester: open-plan desks under hanging lights, with plants, sofas and orange booths
Our base: Colony Piccadilly, Manchester.
Our story

Twenty years on your side of the inbox.

In 2005 we launched GettingPersonal, selling personalised gifts online. Nearly every order had a name on it, and we learned early that people treasure things made just for them.

Then came Yappy, another brand built on personalisation. Same job, same pressures: the flows, the Black Fridays, the number every morning. We built both and sold both.

Inlights brings what we learned to brands like Boden, Dr. Martens and Manchester United. When the email is about them, customers notice. Then they buy again.

2005
GettingPersonal launches. Sold to Card Factory in 2011.
2010s
Yappy, built around personalisation. Sold in 2024.
Today
Inlights.io. Personalisation that moves, right in the inbox.
What running a shop taught us

We work the way we wanted to be worked with. Because we've been there.

Nobody has a developer spare.

We never did. So it’s zero integration, zero development, zero GDPR work. Heroes go out through the email platform you already use.

You’d want proof too.

We always did. So every hero can be tested against a control group, and you see the difference in revenue.

Names sell.

We built two businesses on products with a name on them. People notice when it’s about them.

Revenue first.

Opens are nice. Sales pay the bills. So we start with the emails that sell the most, like welcome and birthday flows.

The people

A specialist team behind every hero. Not a ticket queue.

CRM best practiceCustomer experience expertsDesignersAnimatorsData specialistsQA testersAccount managers
Personalised heroes made by the team, each with the customer's name: Omaze, Dunelm, Sharps, Everton, Bloom & Wild, Dr. Martens, Greggs, Lionel Racing, Simply Be and BARK
More of the team's heroes: Omaze, Hotel Chocolat, Manchester United, Nature's Menu, JD Williams, Kurt Geiger, Manchester United Store, Sling and Butternut Box

Every brand gets the whole team, always led by John & Simon.

John Smith, Founder of Inlights
John Smith
Founder

Built and sold GettingPersonal and Yappy. Over 25 years in personalisation.

Simon Ward, Creative Director at Inlights
Simon Ward
Creative Director

Leads the creative. Turns your designs, or ours, into personalised, animated heroes.

Working with us

What it's like to work with us. In their words.

A puppy bounding past a Butternut Box delivery on a kitchen step
Butternut Box
“It was so simple to set up, it almost felt unreal.”
Sophie PhillipsCRM Manager
Everton's Hill Dickinson Stadium on the waterfront under a blue sky
Everton
“Inlights were great to work with. Proactive in making suggestions, quick at turning around assets and responsive when making amends.”
Luca LasiHead of CRM
What we do

Personalisation that moves. In email, for every customer.

A personalised, animated hero for every customer, in every email. Sent through the platform you already use, from the first welcome to the last delivery.

Personalised, animated JD Williams birthday hero: a white birthday cake with a gold glitter topper reading Happy Birthday Laura
Personalised, animated Manchester United hero: a red number 7 shirt whose name changes from Watts to Toone to Cantona, then Matthew, save up to 50% on all kits
Personalised, animated Boden anniversary hero: Happy 6 month anniversary, with a card showing a red heart and the name Alexandra
Personalised, animated Nature's Menu abandoned basket hero: Hang on Sarah, Max's waiting, as a golden retriever peers into the box, then Come back and finish your order!
Personalised, animated Wembley hero: a programme seller hands over a matchday programme with John on the cover, above Your seat is waiting, block 104
Personalised, animated Omaze Monthly Millionaire hero: a golden egg cracks open to reveal the name Neil
Personalised, animated Everton season ticket hero: Luca, this is your place, with the stand, block and seat
Personalised, animated Lionel Racing welcome hero: Thomas, welcome to Lionel Racing on a garage wall, then Suit up Thomas, you're in! beside a race car
Personalised, animated Halfords Motoring Club sale hero: Michelle, unbox great deals, then the box bursts open with confetti and sale balloons
Come and meet us

Fifteen minutes. Bring your questions.

We've sat where you sit, so ask us anything. We'll show you real heroes and the results behind them.

Fifteen minutes with our personalisation experts. John or Emilie always joins, often both. One follow-up email afterwards, then it's your call.