Backstage/

What's New

Black Friday Brilliance 1

December 5, 2025

Black Friday Brilliance

Video into a hyper-personalised animated GIF

Dec 5, 2025

Black Friday Brilliance

Video into a hyper-personalised animated GIF

Even as an Everton fan, I have to admit this Black Friday Animation we created with Manchester United is utterly brilliant. Featuring every recipient's surname on the back of the shirt as it swipes along.

Manchester United - Personalised Animated GIF
Feb 4, 2026

Realistic Personalisation + Animations = EPIC

Combining an awesome brand with personalisation and animation drives results

Love these two creatives so much that we created for Lionel in the US.

The first is an epic Welcome Animation - with the garage door personalised with a welcome message and the iconic Lionel Racing logo. Which rolls up to reveal the famous Nascar underneath and then the animation draws the customer to the CTA.

The 2nd is one of our favourite abandon carts - Movement, Excitement and attention grabbing personalisation done well.

Two perfect examples of what is possible when you combine high end personalisation with animation.

Work in Progress
Feb 4, 20262 images

Hyper-realistic Personalised Animation

Not just a name - here we use Vehicle Registration Number too!

We love working on creative that pushes the boundaries of the possible. This Halfords example is no exception, taking the recipient's vehicle registration number and personalising within an animated GIF. It also works really well with name too. Perfect example of an on-brand creative!

Grab their attention and make them wonder how on earth you've brought this to life!

MOT Reminder - Name

Halfords

MOT Reminder - VRN

Halfords

Feb 3, 2026

One Gift - A Thousand Words

Bringing Valentine's Day to life with Hotel Chocolat

Loved this campaign we created with Hotel Chocolat - especially the way the paper plane integrates with the recipient's name! Branded perfectly to match the on-site creative too.

Hotel Chocolat - Personalised Email
Feb 2, 2026

Everyone loves a countdown timer

Combine it with personalisation and animation and it's truly one of a kind

We created that festive countdown timer for Hotel Chocolat, which featured the recipient's name spelt out in piped chocolate to match the branding exactly.

Excited to bring more countdown timers to life in a magical way.

Countdown Timer